Employer branding initiatives help showcase an employer’s value proposition to the prospective employees.
The idea is to attract quality talent and tap the available talent pool that normally shy’s away from a concerned employer.
The way we see employer branding, it is about storytelling, focussing on internal processes and getting the internal team ready to be champions of the business as an employer brand. Story telling has to be about the business, the growth story, the future plans, growth potential, and past success.
Theres more to it. We have put up a simple and practical reference document for businesses planning on employer branding initiative for their business. The pointers in the document are each a specialised area of work, and the overall employer branding initiatives should be planned with these and other business realities in consideration.
Download from here – KHEDGE – Employer Branding